Privacy Policy

How we collect, use, and protect your personal information.

Last updated: 14 June 2026

Intelligent Wound Care ("we", "us", or "our") is committed to protecting your personal information in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA) and other applicable South African legislation. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information.

1. Who We Are

Intelligent Wound Care is a specialist wound care service based in Pretoria, Gauteng, South Africa, operating as part of Dr. Stephanie Gouws' healthcare practice. We are the Responsible Party for the personal information we process.

Contact: numifootmed@gmail.com

2. Information We Collect

We may collect the following personal information:

  • Contact details — your full name, email address, and phone number when you submit our contact form.
  • Enquiry information — the service you are interested in and any message you provide regarding your wound care needs.
  • Usage data — anonymous information about how you interact with our website, collected via Google Analytics (see Section 5).

We do not collect sensitive health records through this website. Any clinical information discussed during an appointment is handled separately under applicable health privacy obligations.

3. How We Use Your Information

We use the personal information you provide to:

  • Respond to your enquiry and arrange appointments.
  • Provide the wound care services you have requested.
  • Send you relevant appointment reminders or follow-up communications.
  • Improve our website and services through anonymous analytics.
  • Comply with our legal and regulatory obligations.

4. Legal Basis for Processing

We process your personal information on the following grounds under POPIA:

  • Contract — processing is necessary to respond to your request and provide the services you have enquired about.
  • Legitimate interest — to understand how our website is used and improve our services, using anonymised data only.
  • Legal obligation — where processing is required to comply with applicable law.

5. Google Analytics

This website uses Google Analytics to collect anonymised data about visitor behaviour (pages visited, time on site, browser type, etc.). Google Analytics uses cookies and similar technologies. The data is aggregated and does not identify you personally. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

6. Sharing Your Information

We do not sell, rent, or trade your personal information. We may share it only in the following limited circumstances:

  • Service providers — trusted third parties who assist in operating our website or delivering our services (e.g., Netlify for form submission hosting), bound by confidentiality obligations.
  • Legal requirements — when disclosure is required by law, court order, or to protect our rights.
  • Healthcare referrals — with your explicit consent, where your care requires input from another practitioner.

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purpose for which it was collected, or as required by law. Contact form submissions are kept for a reasonable period to facilitate appointment bookings and follow-up. You may request deletion at any time (see Section 9).

8. Data Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse. Our website is served over HTTPS. Contact form data is handled securely through Netlify's infrastructure. However, no method of electronic transmission is completely secure, and we cannot guarantee absolute security.

9. Your Rights Under POPIA

You have the right to:

  • Access — request a copy of the personal information we hold about you.
  • Correction — request that inaccurate or incomplete information be corrected.
  • Deletion — request that we delete your personal information, subject to legal retention obligations.
  • Objection — object to the processing of your personal information in certain circumstances.
  • Complaint — lodge a complaint with the Information Regulator of South Africa if you believe your rights have been violated.

To exercise any of these rights, please contact us at numifootmed@gmail.com. We will respond within a reasonable timeframe.

10. Cookies

This website uses cookies solely for Google Analytics (see Section 5). We do not use advertising or tracking cookies. You can control or disable cookies through your browser settings; note that disabling cookies may affect the functionality of some website features.

11. Third-Party Links

Our website may contain links to third-party websites (e.g., Dr. Stephanie Gouws, Numi Foot Med, Attie Olivier). We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page will reflect any changes. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us: